Choosing an SEO marketing firm can be a difficult choice, especially with so much to choose from. In this post, Grafton Media discusses some important things to consider before you set off searching for a company to market your online business. We provide some useful tips for those planning to get their site onto the first page of Google and other search engines:
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One of the first things you do when starting an online business is to think of a domain name (web address) for your site. This is something that you need to think about carefully, as having an inappropriate domain name can hurt your business. By contrast, a suitable one can boost traffic and ultimately lead to more sales. When it comes to choosing your domain name, our experts at Grafton Media suggest you consider the following all-important elements beforehand: Continue reading
At Grafton Media, we understand that a lot of our client’s main focus is on SEO (search engine optimisation) to generate more traffic to their sites. However, if too much emphasis is put on SEO, you are in danger of losing the clarity of your original message to the audience. It is important to see the content from the perspective of potential clients. If you want to create leads, you will need to earn your audience’s trust, and that can only be done with content that has been written with the audience in mind. Continue reading
With the advent of regularly changing search engine algorithms, it is essential to keep in touch with latest trends to prevent your website from dropping down a search engine’s page rankings. Grafton Media bring you this blog post full of tips and tricks to help stay ahead of the game:
You may have a superb product line and excellent customer support, but none of these matter if your website is on page 10. Most internet users want to find information fast, minimising their search time to reach the requested information as quickly as possible. In this regard, it becomes a top priority to ensure your information is presented on page 1 of the search enquiry. Fortunately, there are a number ways to achieve consistently high page-ranking results for your website.
1. Quality
Current search engines weed out poorly written website content in favor of quality. Taken from the point of the internet user, a person does not want to wade through pages of badly composed information before finding your site. In response to this problem, search engines rank information quality as a high priority. Make sure all the content in your website provides well-constructed prose presented in a format that appears informative and structured. Avoid producing fragmented sentences or paragraphs stuffed with keywords.
2. Article
Creating a section in your website that provides informative articles can help distinguish your site as a premier website and raise your page ranking. Your article section should provide high quality written prose that complements your website content. Instructional articles for your product range prove to be both useful to your potential online customer and rank highly with search engines. Original written work ranks far higher than articles containing duplicate content from elsewhere on the internet. Use professional freelance copywriters to write engaging and informative search-engine-optimised content if you do not have strong writing skills.
3. Keywords
Avoid keyword stuffing at all costs to prevent your website ranking from plummeting. If your page content contains more than three percent of keywords, then rewrite the content. Use two-and three-word phrases as your keywords in order to match the natural style of searches entered into search engines by internet users.
4. Images
A search engine crawler takes website images into consideration for ranking purposes, so its important to maximize the extra points you can receive by placing images on your website. Make sure you combine text with images because the combination raises your ranking. Write original image text that is not duplicated anywhere else on the website page.
5. Social Networking Links
Social networking sites are a useful tool to increase your website ranking. Search engines currently rank the affirmation of your website from clicks by social networking sites as positive confirmation of your website’s usefulness. Place approval links to Twitter and Facebook on your site at the end of the content articles to build traffic and increase your page ranking.
The dynamism of search engine algorithms means that you need to keep up with the current SEO thinking to ensure your website receives the page ranking that you want to achieve. Using a combination of top tips to create a balanced structure to your website to reflect contemporary design and user expectations will enable the search engine crawlers to rank your website pages in the upper echelon.
At Grafton Media we provide a full range of search engine optimisation services to boost your website ranking and turn around. Contact us today for further information.
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Grafton Media is proud to announce the launch of it’s latest client site!
Edwards Services and Solutions (ESS) - http://www.edwardsservicesandsolutions.com
ESS managing director, Sue Edwards praised Grafton Media for their exceptional service and quality end produce. Speaking on Thursday, she said:
“The Grafton Media team recently designed a new website for my company. The quality of this site is unbelieveable. It’s eye-catching, professional and most importantly, the SEO is of an incredibly high standard.
The quality of service I received from the team was exemplary. They worked in close consultation with me, the most minute detail was discussed until I was happy, and the team kept me updated with developments. One of the challenges facing them was working with me to design a logo for the company… Again, no detail was left to chance, and they explained everything in detail and ensured I was totally happy before forging ahead.
I will definately be using Grafton Media in the future for my on and off line advertising and marketing. I cannot recommend them highly enough.”
Grafton Media has also been appointed to manage all future media communications and media buying for the company, along with other services to be announced soon.