As part of our Grafton Media guest bloggers, Anna Beneda from Red Mud Media takes a look at Google + and it’s affect on your business:

Whilst social media is nothing new to most, many business owners have only just managed to put their heads around using social space as a marketing channel and finally defined their strategies for Facebook, Twitter or Linkedin. It doesn’t therefore come as a surprise that an arrival of a new, Google social network was not necessarily met with pure enthusiasm. For many, a challenge of conquering yet another social space is more of a daunting task than exciting prospect. And the way Google aggressively pushes the use of Google + is causing resentment in many marketers. Continue reading →