On Wednesday, Google debuted its latest development in its key strength, Search. Enter the Google Knowledge Graph, or in their own words “things, not strings”
In an effort to make search smarter, and make Google your one stop shop for information gathering, Google have introduced Knowledge Graph as an augmentation of the traditional search. They call it a move from being an “information engine” to being a “knowledge engine”. Continue reading
Tá oíche ollmhór á reachtáil ag An Siopa Leabhar an Luain seo chugainn nuair a mhórsheolfar an Siopa ath-chóirithe mar aon leis an chéad leagan Ghaeilge riamh de ‘The Hobbit’ le JRR Tolkien. Continue reading
TG4 pulled off yet another major coup last night, as they started broadcasting season one of ‘Breaking Bad‘, AMC’s runaway success detailing the trials and tribulations of a gifted high-school chemistry teacher, who, and we don’t want to spoil anything here, when confronted with a terminal illness decides to resort to desperate measures to provide for his loved ones when he’s gone. Continue reading
One of the biggest mistakes that a business can make in Facebook marketing is to link a Twitter account to their Facebook page. You may think that this is a timesaving solution, but there are some very good reasons why each network deserves its own updates. Continue reading
Viral marketing can get your message out in front of a huge number of people. However, many of them are basement-dwelling teenagers who are not part of your target demographic. Instead of aiming for exposure spikes, focus your content marketing campaign on gaining a positive reputation among relevant, valuable followers.
There are definitely things that you can do to make your content more likely to be shared and retweeted. Make sure that your content has engaging titles with breakout potential. Don’t restrict yourself to producing niche content that is only of interest to your direct audience. Cultivate influencers in your industry, and piggyback on relevant news stories that get lots of attention. Continue reading
Twitter is the simplest of the major social networks but the most powerful for marketers. Its hashtag (#) system allows you to reach out to groups with specific interests, and puts your content in front of a massive potential audience. Twitter allows for instant impact, and long-term relationship building.
The power of Hashtags is their ability to connect people with common interests. Label any 140 character tweet on Twitter with a #keyword, and it is instantly available to everybody in your industry, and to your potential customers. Continue reading
Google+ is the dark horse of the social media industry. It is growing fast but has few evangelical users: Even its regular users spend little time on the site. However Google+ is essential for on-line publishers and content marketers because any content shared on Google+ is instantly listed in google.com’s search results.
Google+ claims over 100 million users and plans to double in size during 2012. It is Google.com’s fastest growing service ever according to Google.com senior vice-president of social business, Vic Gundotra. However, Comscore.com reports that its users only spent on average 3.3 minutes on the site in January 2012. In contrast, users spent 7.5 hours on Facebook.com. Continue reading
There are two notes, roughly spelled ‘Baaaaa-bom’, that strike more fear into cinema-goers of a certain vintage than any other sound in the world. John Williams used a cello to single-handedly do more damage to beach-swimming and related industries than any actual killer shark ever could, and Bill Butler created the visuals to match. And it might soon be time to shelve the speedos yet again… Continue reading
Remember Lego? Grafton Media‘s Dave Baxter reminisces and checks out a new ad campaign that’s bringing it back.
“Imagine” is the beautiful new Lego campaign by Hamburg advertising agency Jung von Matt (I wish my name was more exciting). The poster series shows minimalistic Lego designs based on some of the worlds most beloved cartoon characters, from Teenage Mutant Ninja Turtles, to The Smurfs, The Simpson to the boys of South Park. Continue reading
So we wandered back into the office this morning after the usual Easter break, and conversation wasn’t long in turning to the two Billion Dollar deals struck over the weekend. Most of you will already be aware that Facebook acquired Instagram yesterday for US$1bn in cash and stock, but the fact that Microsoft also bought a slate of patents from AOL for the same price since last we spoke my be coming of news to many. But why? And what exactly does it all mean? Continue reading
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Grafton Media is proud to announce the launch of it’s latest client site!
Edwards Services and Solutions (ESS) - http://www.edwardsservicesandsolutions.com
ESS managing director, Sue Edwards praised Grafton Media for their exceptional service and quality end produce. Speaking on Thursday, she said:
“The Grafton Media team recently designed a new website for my company. The quality of this site is unbelieveable. It’s eye-catching, professional and most importantly, the SEO is of an incredibly high standard.
The quality of service I received from the team was exemplary. They worked in close consultation with me, the most minute detail was discussed until I was happy, and the team kept me updated with developments. One of the challenges facing them was working with me to design a logo for the company… Again, no detail was left to chance, and they explained everything in detail and ensured I was totally happy before forging ahead.
I will definately be using Grafton Media in the future for my on and off line advertising and marketing. I cannot recommend them highly enough.”
Grafton Media has also been appointed to manage all future media communications and media buying for the company, along with other services to be announced soon.